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Posted by Soft Tech Market on August 22, 2020

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Why are people shopping online late at night?

Why are people shopping online late at night? More consumers seem to be shopping online late at night and in the early hours of the morning, say retailers. New data from the John Lewis Partnership Card shows that one in 15 purchases are now made between the hours of midnight and 06:00. The research shows that the number of purchases made in this period rose by 23% in 2018, compared with 2017. Retail analyst Chris Field told the BBC that technology improvements have prompted this new trend. "It's partly to do with the more recent generations of mobile phones, and the retailers are becoming much more sophisticated," he says. "They've realised that if you go to the website and you don't buy, they have to spend money trying to get you back on to the website, so they're investing a lot on the websites and software." High Street: Five ways UK shopping has changed Online shopping anti-fraud scheme delayed The people who return mos...

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